Focus Group Questions

Audience Research - Focus Group Questions

Aims:

·        --After carrying out my questionnaire and gathering the data from it, I am planning on forming a focus group in relation to my music video. The objective for this research task is so that I can collect a more detailed comprehension of my target demographic and their opinions on the genre of my music video in particular. The questions used from my questionnaire will help create in-depth discussions within the focus group in which the participants can be more thorough with how they feel about the genre of music, the music videos associated with it but also information about them as the target demographic is very important when creating the music video.

      -Moreover, I will be showing the focus group a selection of indie-rock music videos to further      strengthen their knowledge of them and it will hopefully start a discussion of the participants’ different thoughts of them. Each indie-rock music video will contain variation; there will be a narrative-based video and a performance-based video etc. to give deviation.

Questions:

·         After watching these different indie-rock music videos, what key aspect do you think is present in all of them?

·         What does a music video have to have in order to be classified as an indie-rock video?

·         What do you think has been missed in these videos that could have reinforced its genre?

·         What are the overall advances and drawbacks of each video?

·         What are your interests/hobbies? What genre of film do you enjoy?

·         What style of music videos do you think they are? (concept, narrative…)